We are excited to celebrate our 40th anniversary this year for manufacturing in Mexico! Here is the press release posted to share the story. We are looking forward to many more years ahead!
SAN DIEGO (April 2022) www.prweb.com — 2022 marks the 40th anniversary that Coastline International has been providing manufacturing services for leading companies worldwide. Established in 1982, Coastline has a long history of working with top OEMs to provide superb customer service and manufacturing partnership through their Tijuana, Mexico based facilities. Coastline has gained a reputation for their quality and service throughout the past 40 years of becoming experts in nearshore manufacturing.
Why Contract Manufacturing in Mexico?
While Coastline’s manufacturing operations are strategically located on the Tijuana side of the US-Mexico border, Coastline International is a US-owned and managed company and all corporate operations are based out of San Diego, California. Since its inception in 1982, Coastline has operated the same maquiladora business model which encompasses the management of all manufacturing services and import-export activities for their customers to allow for seamless access to their highly skilled and competitive labor workforce in Mexico.
In the early 1980’s and 1990’s era, Coastline was primarily concentrated on electronics and industrial applications. Core competencies focused on printed circuit boards (PCBA), soldering, potting, wire harnesses, box builds, manual packaging, assembly of aerospace rivets & fasteners, and power supply & battery pack assembly. Coastline capabilities have historically aligned with industry demands, and in the late 1990’s, the requirements of the medical device industry found their way to Coastline Mexico facilities. As the manufacturing and assembly processes for many medical products were and continue to be quite labor intensive, it was made very clear that the manufacturing infrastructure in the Tijuana region was a great fit to support the emerging market. With Coastline’s history of high-quality assembly work, it was a natural transition to embrace new medical companies as customers.
Coastline International’s Evolution Over the Years
Over the years as the opportunities grew, Coastline continued to evolve and adapt to the industry requirements. In the early 2000’s, Coastline obtained ISO certification and to this day the Quality Management System remains current on both ISO 9001 and ISO 13485 revisions. The Coastline facilities in Mexico have built a robust staff and experienced management team which has continued to grow along with the development of their customer base. In 2018, Coastline obtained a new 20,000 sq. ft. building and invested in the build-out of an additional Class 8 (Class 100,000) cleanroom production space. The Tijuana facilities currently comprise a total of three buildings which include four cleanrooms and multiple production floors & warehouses across the 50,000 sq. ft. campus – all of which is in the same secure gated industrial park approximately 10 miles from the San Diego border.
Throughout the past 40 years, the focus on manual assembly has been a common denominator across the vast portfolio of products manufactured at Coastline. As Coastline has adopted new customers in thriving industries, legacy production also certainly remains from many long-standing customers, some of which have been engaged for more than 20 years. Although labor-driven processes continue to remain a core proficiency, Coastline has also embraced significant equipment-reliant manufacturing capabilities such as ultrasonic welding, RF welding, UV curing, die-cutting, sterile-barrier sealing, in addition to automated processes such as form-fill-seal (FFS) packaging.
Coastline’s customer base covers a wide spectrum of companies across industries which include Fortune-500 companies, late-stage start-ups, and many organizations in between. All of Coastline’s customers either have a long history of successful products or have created traction in the marketplace with new innovation. In order to support their growth, it has been essential for these OEMs to identify a strategic manufacturing partner to help reduce costs and also provide the capacity to scale production for the growing demand. By working with Coastline, these companies have been able to rely on the Tijuana site for scalable production – consequently, they can focus on product development, innovation, sales & marketing, and all of the other critical aspects related to the demands of a successful modern company.
The management team at Coastline has committed to creating a culture of integrity within the organization. As a result, Coastline has been fortunate to maintain turnover levels considerably below the regional and industry averages. Coastline has also found great success through focusing on employee development and internal promotion in order to create opportunities for current personnel. Many of Coastline’s employees have been with the organization in excess of 10-20 years, some even passed the 30-year mark. Over the years, hundreds of jobs have been created by way of Coastline’s manufacturing operation in Tijuana and the future is looking bright with continued growth ahead.
In conjunction with a passion for their employees, the other element fundamental to their success has been the dedication to service for their customers. Coastline has been recognized for their service offering which includes management presence from the USA on-site; this “boots on the ground” approach of US-management representation embraces the partner mentality and creates a direct line of communication to the manufacturing site. Coastline has countless times been able to witness firsthand the lifecycle of products ramping from early design-phase all the way to steady-state high volume production lines. The accomplishment of their customers is vital to Coastline’s success, as the mutually beneficial relationship is based on reciprocity and the spirit of partnership. Coastline’s goal is to truly operate as a “Tijuana-based extension” of their customers.
A Bright Path Forward
As 2022 will make 40 years of manufacturing in Mexico for Coastline International, the organization is committed to many more positive years ahead. The leadership team is very excited about Mexico’s position — Tijuana in particular — in the current global landscape for contract manufacturing. In addition to facility investments, Coastline has continued to invest in its staff to build and maintain the necessary foundation for further steady growth and an exciting future to come.